Instagram was created by Kevin Systrom and Mike Krieger in 2012 but now currently owned by Facebook. It is a mobile, desktop, and internet-based photo-sharing application and service that allows users to share pictures and videos with more than 500 million active users all over the world. It also allows sharing through other social media platforms like Facebook, Twitter or Tumblr.
Instagram proffers a great and exhilarating medium for advertisement of goods and services of all kinds, stories are told in a visual and engaging manner such that it compels customers to make demands and attract prospective ones too. Well-designed and planned campaign advertisements encourage the Instagram Community to like and share uploaded ads.
A lot is what Instagram offers when it comes to advertisement. This application helps to meet objectives like: Brand awareness, Reach (more community members seeing one’s posts), Traffic, App installs, Engagement (with one’s posts), video views etc. Instagram also help in building specific audience by targeting location-country, states etc.-, demography-using age, gender, education etc.-, interests or engagements- sports, games, movies etc.
In conclusion, advertisement which is creating awareness is the soul of business, no one sells in obscurity and Instagram is a worthy medium to publicise one’s goods and services.